The key feature of this Fifa 14 Ultimate Team Coins network

The key feature of this Fifa 14 Ultimate Team Coins network is that it works across variousplatforms. It doesn't matter if you're playing a game on youriPhone or on Facebook. Zynga With Friends will connect you withplayers no matter where they're playing.

But this isn't a social network d from scratch -- Zynga WithFriends taps into a user that already has 290 milon people.And according to Reed Shaffner, Zynga's Director of Product, "It'sunke any social network today."

Features attached to the Zynga With Friends network include thecurrently available zFriends, as well as Social Stream featuresyou'll find on Zynga. Newfeatures include a Chat feature that allows Group chat, profiles(as mentioned above), and real-time, synchronous multi-player modefor games.

The first game to launch with this multi-player mode is Zynga'sweb-d Bubble Safari, which several Zynga employees demoed forthe crowd.

It's unclear how this new social network will affect Zynga'sclose ties with Facebook, especially because Zynga With Friendswill allow for messaging and chat -- a feature that's important toFacebook's network.