and it's not a Swtor Credits promising one

and it's not a Swtor Credits promising one, Fifa 14 ultimate team Coins if history is any guide. Mayer'spredecessor Carol Bartz tried; hiring her own stable;of star journalists three years ago,an initiative that was later squelched. Bartz's predecessor TerrySel, in turn,; tried and failed;to get users to pay for streams of richmedia produced in HollywoodTim Armstrong

a former colleague of Mayer's at Google

hassimilarly struggled to convert content into cash at AOLIt's not clear why Mayer thinks she can do better. One;theory;isthat she's willing to try anything to attract and retain users, anddoesn't particularly care whether it's code or content that getsthe job doneAnother possibility is that, more than most executives, Mayerunderstands the importance of the media buzz that comes frombecoming a media player. Appearing willingly in magazineslike;Fortune, Glamour,and;Vogue;helped ensure that Mayer rained acandidate for the Yahoo CEO gig even after she was doted atGoogle. Similarly, Yahoo's ongoing ability to generate headlines isa clear sign to users that the original internet portal is aliveand evolvingWhether there will be more pricey, Couric-level hires rains tobe seen. It will be as tough as ever to shoehorn a world-class newspublication into what is first and forost a Silicon Valley techcompany. But perhaps Mayer, with all her hours in front of bothcameras and coding screens, is just the leader to finally make ahappy marriage of those two worldsThis story originally appeared on Wired