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Virgin Media told Wired.co.uk: "ke all ISPs, Virgin Media iscommitted to protecting our customers and their famies onneand, alongside BT, Sky and TalkTalk, we have developed a code ofpractice to encourage an active choice about parental controls.When people join Virgin Media we will proactively communicatedetails around parental controls, enabng customers to makewell-informed choices about the technical and behavioural stepsthey can take to protect their famies onne. The code ofpractice has been developed in consultation with parents' groupsand children's charities."