Saving Private Yahoo Fifa 14 Ultimate Team Coins promises to be astormy and perilous expedition. But new CEO Marissa Mayer couldstart by making a simple but effective design decision -- loppingoff the exclamation mark at the end of the company'sname.
Losing the ! might sound like cosmetic surgery. It's not. IfMayer does use her blue pencil to strike it off the corporatemarquee, it could be her kindest cut of all. Remember that scenefrom The Social Network where the suave SeanParker of Napster tosses young fogey Mark Zuckerberg a piece ofadvice: Drop the 'The.' Just 'Facebook.' It's cleaner Thanks tothat throwaway bone Zuckerberg ends up helming a corporate giantthat sounds cool rather than snobby.
Few people could be more alert to the dissonance caused by thatwhiplash of punctuation than Mayer, who is reputed to have thesensitivity of a tuning fork when it comes to logo design. Afterall, she's the one who drove her colleagues at Google nuts byordering up and sampling forty shades of blue before settling onthe correct shade -- that perfect, addictive hue she thoughtwould attract the highest number of eyeballs and clicks. Google'sridiculously attractive logo owes her a debt of gratitude.
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